Verve portraits is an Australian chain of photography studios with a difference. They make the studio shoot an experience to remember, graphic designers then enhance the photos and turn them into art.
Their website didn't make a feature of any of this and just showed some cool photography. Our research revealed that getting people through the door was the hardest part. Once people experienced the photoshoot and saw the artwork, they're happy to be upsold.
So our focus was to sell the experience.