We're all familar with berocca as our go to antidote to a heavy night out,
how do we get people thinking about berocca as an energy boost?
Enter the Berocca Energy Index. It’s an online hub that measures the mental and physical energy of a suburb, city or country. Those places that are humming – great! Those places that need a Berocca, we do something a little something special for them – with offers and pop-up events. It works by pulling in data from social platforms – think Twitter sentiment, Google search terms, Spotify BPMs, as well as indicators of physical energy – like people tracking beacons and weather data.