How do you encourage those serious about
their fitness to use a fitbit for their training?

We gave users a reason to have a Showdown with a friend, and settle who is number #1 once and for all. We tapped into a range of tensions between mates, and encouraged Fitbit users to take their training to the next level. Using Fitbit’s sporting ambassador, Steve Smith, we highlighted traditional and unusual rivalries, and encouraged users to challenge their friends.