HOW DO YOU ENCOURAGE PEOPLE TO BUY TICKETS EARLY?
THE SOONER YOU BUY, THE CLOSER TO THE ACTION YOU'LL GET.
The Australian Open is the marquee sports event of the calendar. Often matches are sold out, but usually not until a few weeks before the tournament. The brief was to encourage tickets sales much earlier. The TVC campaign insight was, buy earlier and get closer to the action. This digital brief was for the online launch of ticket sales.