Hertz Pitch

How do you encourage travellers to hire a hertz?
At $30 a day it beats taking a taxi.

Research showed that on certain dates you could hire a small Hertz car for $30 a day, 
less than a Melbourne airport taxi to the city.  Given the queues and crowds,
why would you ever take public transport again? 

We targeted media that surrounded travelers.
From the Virgin in flight magazine to billboards around the airport.