When you don't feel well you don't think clearly so
let's remind the viewer how that feels
Benefiber is a fibre supplement to aide digestion. The campaign message for years has been 'Think Clear" as indigestion issues can distract you from your day. The aim here was to puzzle the viewer, to put them in a space where they question whether they are thinking clearly.
Most people don't have enough fibre in their diet, this banner game was designed to show how little fibre is in everyday food. Once the player gets their score they're directed to the website and find out how much they should get each day.